Pay Per Click advertising is a popular alternative to organic SEO. By utilising the paid search platform offered by Google, companies are able to bid for advertising space within the generated search results. These ads will link back to a specially-designed landing page, which will then act to encourage the user to enquire or buy.
PPC, also known as paid search, generally achieves faster results, as targeted ads can be up and running in a matter of minutes, making it the preferred business model of stat-hungry business marketers.
This approach also ensures that businesses can target larger amounts of lucrative search terms. Keyword research and implementation is a crucial part of any Pay Per Click campaign, as relevant ads need to match the user’s particular web search.
Then comes the process of testing and adjusting ad copy and landing pages to improve the performance of the PPC campaign and aid the overall conversion rate.
We will manage your PPC campaigns for you
There’s no denying that managing PPC accounts can be a complicated endeavour. Running the day to day administration of the paid search campaign and generating a noticeable ROI requires an in-depth understanding of consumers’ browsing habits and impeccable attention to detail.
Even if your company boasts a large marketing department, your team may not possess the knowledge and experience of PPC to deliver outcomes that will prove your campaign is a worthwhile investment.
By employing our professional PPC specialists, you’ll get your paid search advertising campaign right first time.
We adhere to all best practice guidelines to ensure that your PPC campaign is as watertight as possible, eliminating room for error and making sure that your Pay Per Click account is structured simply in order that you understand the data presented to you. We also provide monthly reports that will present you with a comprehensive analysis of your Pay Per Click account’s performance.
As our main aim is to concentrate on increasing your return on investment, we’ll be looking at ways to lower your outgoings by transforming your CTCs, generating better click-through rates and pushing your conversion rates to new heights.
Our PPC representatives are Google Adwords Qualified, so you can be sure your campaign is in excellent hands