Ways to build a brand for your small business

Start by defining your brand. Review the product or service your business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market. When building your brand, think of […]

5 Easy ways to increase traffic to your website

It goes without saying that the more customer’s you get, the more business you can make… but from an online marketing perspective, what would it take to get more customers. More importantly, what would it take to get more customers that are interested in your products or services? In this article we are going to […]