It goes without saying that the more customer’s you get, the more business you can make… but from an online marketing perspective, what would it take to get more customers. More importantly, what would it take to get more customers that are interested in your products or services? In this article we are going to look at a few options you can consider.

1. In the context of online marketing, this would refer to paid advertisements. Paid search would be a good option, through platforms such as Google Adwords or social media. Each Channel has its own pro’s and con’s so think carefully as to which advertising medium you choose. When choosing which advertising platform you use, consider what your product or service is as well as where you are most likely be able to reach your target audience. If you’re hoping that more web traffic to your web site will also result in more sales, then you should consider targeting high commercial intent keywords as part of your paid search strategies. Ja eish, competition for these search terms can be quite expensive, but the payoffs can be worth it. Learn more about our Adwords services.
2. Go social. It is important that one is proactive in your marketing strategy. The best way to do this is by setting up a social media accounts such as Facebook, Google Plus, Twitter, LinkedIn, Pinterest and more. While Twitter is ideal for short, snappy (and tempting) links, Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company then you might find great traction with image-heavy social sites like Pinterest and Instagram.
3. Start a Blog. Before you say blogging is dead, think again! Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
4. Link Internally. The strength of your link profile isn’t just determined on the number of sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
5. SEO – Search Engine Optimization. Optimizing your website’s content for search engines is proven to be one of the most valuable and worthwhile practices. Among many, this includes: making the most of image alt text, creating internal links to new content, creating  meta descriptions, and more. Optimizing for on-page SEO requires a lot of hard work, but doesn’t have to take ages, if done correctly, one could start seeing results within 2 to 3 months, from inception.

Contact Colossus Technologies, if you need assistance in improving and increasing your website traffic. We have helped many customers reach their seo goals by implementing various online marketing solutions (ideally suited for their business and industry). www.lighthousesolutions.co.za